This Consumer Packaged Goods (CPG) Company Launched a Media Relations Campaign and is Now Continuously Featured in Mainstream, Local, Trade, Financial Media
Due to confidentiality, the company name is not disclosed. It’s a CPG company that has increased its distribution to bring its products to more grocery and C-Store channels nationwide. Elev8 tailored a multi-pronged approach to reach three audience buckets: Consumers, Investors, Decision-makers.
Initially a startup company, the brand suffered from a lack of overall awareness. Consumers did not know about the brand, nor did C-Store and Grocery decision-makers. As a publicly traded company, increasing sales quarter after quarter was paramount to the business’s success on all fronts. Often, larger CPG companies dominate the retail channel and smaller, lesser-known brands face an uphill battle.
Elev8 New Media has secured hundreds of media placements for this client. We constantly are engaging with top-tier press and influencers. The team looks for creative ideas to push this specific client ahead of the competition, which ultimately helps them increase their overall market share. Elev8 covers two main verticals: Public Relations and Media Relations
After executing our strategic PR & Outreach Plan, the company saw organic coverage in top-tier media such as (logos only in this section):
● The Wall Street Journal
● CNBC
● Cosmopolitan
● Bloomberg
● Good Morning America
● Yahoo!
● TD Ameritrade Network
● TheStreet
● Progressive Grocer
● And more!