Elev8 Earns Media Impressions For Both Private and Public, Small to Midsize Companies in Hemp and Cannabis 

Introduction

Due to confidentiality, company names are not disclosed. Elev8 has worked with a range of clients in the hemp space, from direct-to-consumer wellness and CPG brands, to publicly traded corporate holdings and pharmaceuticals specializing in the commercialization of rare cannabinoids. Proper Public Relations handling was vital to growing business presence, acquiring customers, elevating brand awareness and M&A, conveying trial data to media and securing executive thought leadership for board members and brand cultivators. Elev8 crafted specific PR strategies and re-tailored communication efforts to expand their reach in top-tier media outlets, broadcast programming, niche blog sites and new media channels year over year.

The Challenge

Elev8’s hemp and cannabis company clients sought media hits and recognition in mainstream, trade, financial and niche lifestyle publications. The narrative surrounding cannabis and hemp can easily become a tricky path to walk. Elev8 has developed communication plans tailored to each client’s specific goals. To fit our client in the narrative, Elev8 directed and crafted a bespoke strategy and got to work.

The Solutions

Elev8 New Media implements a continuous strategy in campaign design and executive utilizing a multi-pronged approach: Media Relations, Public Relations, Social Media Management, Thought Leadership.

Elev8’s strategy entailed securing brand reviews and company recognition, reporting investment, acquisitions and financial updates, securing interviews for executive teams and brand cultivators, and reporting data.

By securing media coverage and executive industry leadership in targeted media outlets, while also amplifying on social media channels, we garnered positive engagements and interest in the companies and their product portfolios.

The Results

After executing our strategic PR & Outreach Plan, the company saw organic coverage in top-tier media such as:

On Social Media

Elev8 handles social media management for its corporate accounts and brand accounts. Elev8 manages Twitter, Instagram, LinkedIn, Facebook and is launching a new TikTok initiative for its brands. Graphics, animations and content are designed and completed in-house by Elev8. Our team strategically connects with influencers and journalists on social to increase overall engagement and brand awareness.