How This Mid-Sized Electric Vehicle Company Earned A Myriad of Media Impressions Thanks To Elev8 New Media’s Media Relations Team

Introduction

Due to confidentiality, the company name is not disclosed. The mid-sized, publicly traded company specializes in the design, manufacturing and sales of electric vehicles for micro-mobility and clean energy efficiency. Proper Public Relations handling was vital to growing its business presence, acquiring customers and elevating brand awareness to become a leading provider of green transportation. Elev8 crafted specific PR strategies and re-tailored their communicational efforts to expand their reach in top-tier media outlets, broadcast programming, niche blog sites and new media channels year over year.

The Challenge

This company needed to strategically increase its presence in a niche dominated by top players in the electric vehicle (EV) arena, focusing on micro-mobility and purpose-built efficiency. Larger, well-known companies (yes, we are thinking especially of Elon and Tesla) often get the main headlines, top exposure and coverage, ultimately getting all the consumer attention. To fit our client in the narrative, Elev8 crafted a bespoke strategy and got to work.

The Solutions

Elev8 New Media implements a continuous strategy in campaign design and executive utilizing a multi-pronged approach: Media Relations, Public Relations, Thought Leadership.

Elev8’s strategy entailed coordinating 1-1 test drive experiences for media members, targeting both national and hyper-local publications in markets where the company launched rental facilities, activations and collaborations, and arranging both broadcast and digital press on the financial side.

By securing brand coverage and executive industry leadership in targeted media outlets, while also amplifying on social media channels, we garnered positive engagements and interest in both the company and its product portfolio. 

The Results

After executing our strategic PR & Outreach Plan, the company saw organic coverage in top-tier media such as:

On Social Media

Elev8 handles social media management for its corporate accounts and brand accounts. Elev8 manages Twitter, Instagram, LinkedIn, Facebook and is now launching a new TikTok initiative for its brands. Graphics, animations and content are designed and completed in-house by Elev8. Our team strategically connects with influencers and journalists on social to increase overall engagement and brand awareness.