How This Mid-Sized Tech Company Continuously Piles Up Billions Earned Media Impressions Thanks To Elev8 New Media’s Media Relations Team

Introduction

Due to confidentiality, the company name is not disclosed. It’s a mid-sized tech company that manufactures and sells millions of dollars of proprietary products and services to other companies worldwide (B2B). In-niche exposure and proper Public Relations handling were vital to growing its business, acquiring customers, and elevating its brand awareness to become a leading international brand. Elev8 crafted specific PR strategies and re-tailored its communicational efforts to expand its reach to billions of impressions in top-tier media outlets year over year.

The Challenge

This company needed to increase its presence strategically in a niche overcrowded by well-known tech giants with massive budgets. Often, these larger well-known companies get the main headlines, top exposure, and coverage, and ultimately, they get all the attention. Elev8 crafted a bespoke strategy and got to work.

The Solutions

Elev8 New Media implements a continuous strategy in campaign design and executive covering three main verticals: Media Relations, Social Media Management, Tradeshow Support.

By generating live content to feed social media outlets while also supporting this client at many in-person events, we garnered great interest from key media outlets to cover this company in a positive light.

The Results

After executing our strategic PR & Outreach Plan, the company saw organic coverage in top-tier media such as:

On Social Media

Our client acquired the coveted blue checkmark while turning followers into company advocates. Reaching over millions of impressions month after month, the client company continues to expand its social media reach. Elev8’s social media team tailors engaging content to specific target audiences to ensure this client reaches its specific audiences.