Beverage Company Piles Up Billions of Earned Media Impressions


Beverage Company Piles Up Billions of Earned Media Impressions

How This Mid-Sized Consumer Beverage Company Continuously Piles Up Billions of Earned Media Impressions Thanks To Elev8 New Media’s Media Relations Team


Due to confidentiality, the company name is not disclosed. The mid-sized company specializes in the manufacturing, distribution, sales and marketing of beverages with highly visible, pre-existing brand awareness or pure category innovation across multiple channels.

In-niche exposure and proper Public Relations handling were vital to growing its business, acquiring customers and elevating its brand(s) awareness to become a leading national brand house. Elev8 crafted specific PR strategies and re-tailored their communicational efforts to expand their reach in top-tier media outlets, niche blog sites and new media channels year over year.

The Challenge

This company needed to strategically increase its presence in a niche overcrowded by new and well-known consumer brands. Often, these larger well-known companies get the main headlines, top exposure, and coverage, and ultimately, they get all the attention. Elev8 crafted a bespoke strategy and got to work.

The Solutions

Elev8 New Media implements a continuous strategy in campaign design and executive utlizing a multi-pronged approach: Media Relations, Public Relations,, Social Media Management, Thought Leadership

By securing brand coverage and executive industry leadership in targeted media outlets, while also amplifying on social media channels, we garnered positive engagements and interest in both the company and its brand portfolio. 

The Results

After executing our strategic PR & Outreach Plan, the company saw organic coverage in top-tier media such as:

Published in thousands of news outlets
  • BevNET
  • The Food Institute
  • VendingTimes
  • Forbes
  • Fox News
  • Buzzfeed
  • Benzinga
  • Beverage Digest
  • The Drinks Business
  • The Fly
  • CSP Daily News
  • Bar & Restaurant
  • Taste Radio
  • Food Engineering
  • Beverage News Daily
  • Progressive Grocer
  • MarketWatch
  • C-Store Decisions
  • The Shelby Report
  • Just Drinks

On Social Media

Elev8 handles social media management for its corporate accounts and brand accounts. Elev8 manages Twitter, Instagram, LinkedIn, Facebook and is now launching a new TikTok initiative for its brands. Graphics, animations and content are designed and completed in-house by Elev8. Our team strategically connects with influencers and journalists on social to increase overall engagement and brand awareness. 

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