Elev8 New Media maintains its unwavering commitment to environmental conservation by proudly supporting Heal the Bay for the second consecutive year
Elev8 New Media (“Elev8” or the “Company”), an award-winning boutique media and public relations firm specializing in securing media and press coverage for its client companies, is delighted to announce its continued commitment to environmental responsibility through its second annual participation in Heal the Bay’s “Suits on the Sand” program. This initiative is focused on ensuring the coastal waters and watersheds of Greater Los Angeles remain safe, healthy, and pollution-free.
On August 11th, the Elev8 team, their immediate families, clients and local business associates will have the opportunity to further their awareness of marine pollution with a Heal the Bay educator and be part of the solution by participating in a private beach cleanup with interactive team-building activities. Cleanup activities will be carried out along several miles of the Venice Beach coastline, benefitting the natural area and local inhabitants.
“Marking our second year of participation in this crucial initiative, we at Elev8 continue to strengthen our commitment to environmental preservation. We are honored to rejoin forces with Heal the Bay in our collective mission to diminish plastic waste and cleanse our cherished local beach. It’s a continued effort that underscores Elev8’s long-term dedication to this cause. We hope our sustained action will inspire other communities to undertake similar endeavors, magnifying the positive impact on coastal regions worldwide,” stated Jessica Starman, Co-Founder and CEO of Elev8 New Media.
Elev8’s commitment to environmental preservation extends beyond the cleanup event. The team is actively implementing measures to diminish carbon emissions and identify waste eligible for recycling, giving it a second lease of life. Elev8 acknowledges the pressing issues posed by climate change, resource depletion, environmental pollution, and ecosystem destruction, and reaffirms its enduring pledge to be part of the global solution.
About Heal the Bay
Heal the Bay is an environmental nonprofit established in 1985 that is dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean. We use science, education, community action, and advocacy to fulfill our mission. For more information, please visit www.healthebay.org.
About Elev8 New Media
Elev8 New Media is an award-winning boutique media relations firm that effectively secures media and press coverage for our client companies by fully utilizing traditional and modern resources while maintaining an effective social media strategy. Elev8 New Media engages the media to help showcase how its clients and their management teams are key opinion leaders and subject matter experts. Elev8 New Media’s main objective is to increase clients’ media exposure to better position the client company and brands within the marketplace, the investment community, and the world.
With the right PR strategies, companies can effectively navigate this ever-evolving landscape and tap into the growing demand for healthier alternatives.
AS TODAY’S SOCIETY becomes increasingly more aware of the negative effects of alcohol, non-alcoholic beverages have witnessed a surge in popularity among young, health-conscious individuals exploring sober-curious lifestyles. Last year, the non-alcoholic beverage industry’s response was to introduce over 70 new products to satiate demand for healthier alternatives to their boozier counterparts. Public relations (PR) agencies and firms have done a remarkable job operating at the center of the industry’s efforts to get their brands out in front of the right consumers, particularly those in the millennial and Gen-Z demographics who are making a deliberate effort to avoid alcohol consumption.
With a team of PR professionals specializing in the F&B industry, among others, we understand the challenges faced by non-alcoholic beverage makers in effectively engaging with their target market. In this article, you will find valuable PR strategies that can help brands and companies maximize outreach efforts to better resonate with their desired audiences, whether they choose to work with an internal team, external agency or independently.
PR firms have successfully created an alluring and favorable public image for the non-alcoholic beverages industry. By helping the industry distribute this image across a wide array of critical media channels, these PR firms share a large amount of the credit for an industry that surpassed $11 billion in market value last year.
We certainly should not expect the party to end any time soon. With the growing popularity of non-alcoholic beverages like the lineup from Athletic Brewing Co. consisting of several craft beers and Hoppy Refresher from Lagunitas, the industry is expected to remain on a tear for the next few years with some estimates forecasting a +25 percent growth rate through 2026 in the U.S. alone. In fact, the popularity of non-alcoholic beverages is growing so much, The New Bar in Venice Beach, California, sells only non-alcoholic beverages to its patrons.
When Heineken decided to spend over $6 million on a 30-second Super Bowl ad to promote non-alcoholic beer, you could feel the seismic shifts happening in modern branding strategies. That happened last year when the world’s second-largest beer brewer ran a Super Bowl ad to promote its non-alcoholic beer, Heineken 0.0. It was an innovative and groundbreaking branding strategy and a profound example of how the broader landscape is changing — not just PR. Modern marketing and PR firms have played a crucial role in helping industry titans like Heineken and Monster Beverage Corp. maximize their growth potential by navigating this new-age movement that is here to stay.
PR firms are offering key players in the non-alcoholic beverages industry unique expertise as to why so many consumers are turning to this industry. Hint: It is not just social drinking that consumers are after.
There are three strategies to highlight in particular that PR firms have applied to help these non-alcoholic beverage companies elevate their brand(s) with great success:
Storytelling remains a powerful tool in PR and it is particularly effective when targeting the younger, more health-conscious market. Develop a compelling narrative that emphasizes the unique aspects of your brand. Focus on the value your product brings to consumers’ lives and how it aligns with their aspirations for a healthier, more conscious lifestyle. By tapping into their desires and aspirations, you can create a connection that goes beyond simple product promotion.
Authenticity is key in crafting a compelling narrative. Share the story behind your brand — origins, values, missions, etc. People are increasingly drawn to brands they perceive as genuine and trustworthy, so sharing an authentic story can foster a stronger audience connection.
With over 95 percent of society’s younger consumers citing social media as their “go-to” source for shopping inspiration, it is easy to understand why social media dramatically alters how industries promote their brands. One of the most successful PR strategies now being adopted by the non-alcoholic beverage industry that falls within the expansive realm of social media is the use of “influencers.”
And why not? The tremendous value of these online influencers is that they have already done the hard work required to build legions of online followers who all want to see their content. It is a phenomenon that PR firms are capitalizing on to help their clients achieve greater brand awareness. For example, Three Spirit Drinks is a brand of non-alcoholic beverages that are made to appeal to socially conscious consumers because of its natural, plant-based ingredients. However, the company has also used a mixture of micro and macro influencers to promote its brand successfully.
PR firms are vital in managing influencer “campaigns” for their non-alcoholic beverage clients. They have the skills and expertise to properly vet influencers for the industry and play an important role in overseeing the distribution of their client’s messages.
A recent study showed that almost 75 percent of today’s consumers would be willing to change their consumption habits if it meant minimizing their carbon footprint. Half of those consumers would be willing to pay more for the product.
Non-alcoholic beverage companies need to draw in consumers like any other product. Innovative PR firms have been instrumental in helping the industry achieve this by crafting and distributing a simple message: choosing a non-alcoholic beverage means doing your part to save our environment.
In other words, PR firms have helped fuel the growth of non-alcoholic beverages by presenting the industry as a morally upright and socially responsible industry. Consider championing causes that align with your brand’s values, such as promoting sustainable sourcing, supporting local communities or advocating for responsible consumption.
By capitalizing on influencer partnerships, crafting compelling narratives and engaging in purposeful activism, non-alcoholic beverage makers can strengthen their brand image, connect with their target audience and drive organic sales. With the right PR strategies, companies can effectively navigate this ever-evolving landscape and tap into the growing demand for healthier alternatives.
Successful public relations (PR) professionals and the organizations they represent today understand the importance of building solid relationships with the media, and many have made it a core component of their business growth strategy. And why not? Media relationships can provide an effective means of promoting key messages to target audiences and dramatically accelerate the distribution of important information, especially during times of crisis.
It is a trademark of today’s “relationship economy.” Forward-thinking PR professionals are adopting a proactive stance in building these powerful relationships and putting a framework in place for the distribution of critical information before they need it.
However, navigating the modern media landscape can be tricky if you are doing it for the first time. It is a volatile environment in a perpetual state of flux, roiling with new innovations in technology and new methods of distribution and delivery.
To ensure that you are going about the process of building these relationships in a way that leads to long-term success, let’s explore the advantages of these relationships below and demonstrate how you can begin making meaningful connections with key media resources.
The term “media” simply refers to a channel of communication that carries your message. Traditional media channels include radio, broadcast television, newspapers, and billboards. However, the definition of media evolved dramatically when the Internet went mainstream in the 1990s and sparked the explosive growth of “new media,” a.k.a. digital media.
Digital media refers to any type of media distributed via digital devices such as smartphones, tablets, and computers. Digital media has many advantages over traditional media. It is a more dynamic, interactive, and engaging form of media that has become very appealing to audiences. What made digital media such a game-changer in the media world is that tools like emails, blogs, and social media platforms provided people, including journalists, with the ability to share their messages with people across the globe.
Media professionals can use their networks and social media platforms to communicate their stories and messages to vast audiences almost instantaneously. Organizations and their PR representatives can use this to their advantage, but it is imperative that they invest the proper time and energy into cultivating these crucial relationships before they are in a position where they need to quickly distribute critical information to the public. In a nutshell: Build them before you need them.
Here are two major advantages of building a network of strong media relationships.
Over 90% of journalists today believe that misinformation has become a serious problem in the U.S., meaning that stories and pitches are often vigilantly scoured and analyzed to confirm their accuracy. Therefore, when a reputable media channel publishes your story or message, it is a massive boost to your or your clients’ credibility and can often lead to greater levels of trust from consumers. This is something to consider in a market where over half of consumers say they would pay more to purchase from brands that they trust.
When an organization’s name is mentioned in the media, it enhances the visibility of its brand in the marketplace significantly. When an organization gets mentioned in the media, it is considered a form of earned media—a type of media that you don’t pay for. In fact, earned media opportunities can be equally, if not more, effective than paid advertising with over 90% of consumers trusting earned media more than they trust paid advertising.
Modern relationships with the media are not exclusively about what you want to achieve. To optimize the value of these relationships, they must be mutually beneficial. In other words, you must have something valuable and relevant to offer. Before blindly reaching out to influential media sources, develop a compelling reason for them to sit up and take notice!
Here are a few steps you can take:
Some journalists receive as many as 100 pitches a week, according to the new PRM on the block, Propel, and most of these pitches are entirely irrelevant so it is imperative that you communicate the value of a relationship with your clients. One strategy is to show them that you can provide easy access to interesting stories related to your industry and represent a leading voice in the field you are pitching. Oftentimes, that means formulating a pitch that showcases you or your client as a thought leader in your industry.
Research Before Reaching Out
It is vital that you research the backgrounds of media contacts before you reach out to them. Understand what areas they cover (especially their target audiences) so you can present relevant viewpoints. For example, if the media contact you are pursuing covers investments and new trends in finance, do not approach them with a story about HR software.
Think Beyond Email
While email is a common method used in making new media connections, social media sites like Twitter and LinkedIn continue to reign as the fastest method of reaching key members of the media. Journalists and media contacts will also often frequent industry events, tradeshows and conferences in the areas they cover.
The best news is that media professionals are looking to build new connections in their covered industries. Do your research and be proactive about developing new relationships. Be prepared with something unique to offer journalists and watch your media network flourish.
If your organization is serious about building a network of media connections, there are many advantages to tapping into the expertise of a PR firm, especially if you’re new to building relationships with the media. Partnering with these firms gives you access to their vast network of media connections and can be a remarkable way to get introductions.
Biotechnology is revolutionizing how modern scientists and researchers approach various industries, including pharmaceuticals, biotherapies, bioprocessing, agriculture and more. This newfound success has increased the attention biotech companies are receiving from those looking for solutions to global issues, especially following the pandemic.
However, the biotech industry is known for its complex products and processes. It’s also highly competitive, constantly evolving and strictly regulated—for good reason. With so much complexity, it can be difficult for these companies to communicate effectively with their distinct target audiences. That’s where public relations (PR) comes in. Effective PR strategies can help bridge the gap between complex subjects and those who may not be familiar with them.
During my time designing and executing communications strategies for several biotech clients, I have witnessed how implementing effective PR and social media strategies can help biotechnology companies build brand recognition and foster strong relationships with potential partners, the public (including patients), the financial community and beyond. Based on my experience in the industry so far, here are some areas to consider when developing your PR strategy.
When crafting a PR strategy for a biotech company, bear in mind who the target audience is and shape the message accordingly. Different audiences may necessitate distinct approaches. For example, medical experts may require more technical language, while the general public may benefit from simpler terminology that is easier to comprehend. Multimedia tools such as videos or infographics can make complex data easier to digest.
It is also essential to stay in the loop with industry trends. Staying on top of the news cycle can help your PR team create timely messages dealing with current matters in the biotech and pharma industries that resonate with your target audience. Investing in public events and speaking engagements can be beneficial for building relationships with industry colleagues and the general public. I also recommend actively engaging with reporters and media outlets who cover biotech and pharma developments, as this can help spread awareness of your company’s activities and enhance its reputation.
With nearly 4.5 billion people globally using social media, incorporating social media into your overall integrated marketing communications (IMC) strategy is nearly a necessity in today’s market. Social media can help companies expand their reach and engage meaningfully with the public, which is imperative for smaller biotech companies looking to penetrate a market already crowded with multi-billion dollar organizations. Furthermore, social media can help biotech companies cultivate relationships with key industry players, such as journalists, investors and partners, enabling them to build a broader understanding of the company.
When making social media posts, focus on providing valuable and relevant content that can help you establish trust with the public. Informative posts, tech-focused webinars and creative campaigns are great ways to create connections and foster increased public and executive awareness about who you are and what you do. I typically suggest biotech companies remain primarily active on Twitter and LinkedIn, followed by Facebook and other platforms.
There are many analytical tools now available that allow companies to monitor their clients’ industries and stay ahead of the competition. By adopting these tools, you can gain valuable insights into what content resonates best with your target audience and create campaigns accordingly. Additionally, you can employ tools that allow you to more effectively monitor competitor activity, which can help your biotech company identify opportunities for growth and innovation in your field faster than ever.
Public relations can play a vital role in the success of a biotechnology company, helping to shape public perception, build brand awareness and gain market loyalty. By taking an audience-centric approach and utilizing various multimedia tools such as videos and infographics, as well as leveraging social media platforms, you can communicate your message while engaging with your target audiences on a personal level. These are some of the reasons why taking the time to develop an effective PR and social media strategy can help you position your company as an industry leader and stay ahead of the competition.
The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and that is thrusting “new media” into the limelight as more organizations embrace them as core components of their public relations (PR) strategies. In fact, how organizations apply these new media concepts can ultimately be the determining factor in the success or failure of today’s PR campaigns.
We’re not at all suggesting that you replace traditional media strategies with new media, but organizations are quickly discovering that including new media as a component of their modern PR strategy can amplify their message in a way that simply wasn’t attainable prior to the internet.
What makes new media so distinctive from traditional media is that it’s internet-driven and takes place almost entirely online. Often referred to as digital media, new media consists primarily of electronic forms of media that people can access and interact with. Websites, online apps, YouTube, social media sites like Facebook and LinkedIn, blogs, podcasts and essentially all internet-related forms of communication fall under the umbrella of new media. (Full disclosure: I am a shareholder in the parent companies of both YouTube and Facebook.) The critical point is that new media is accessible to anyone with an internet connection.
To understand what makes new media so effective, ask yourself when was the last time you stopped at a newsstand to pick up a newspaper. Now ask yourself when you last looked at your smartphone. Innovations in technology are continuing to usher us into a digital world. PR professionals who want to maximize the effectiveness of their campaign strategies should be willing to embrace new media if they hope to reach the typical internet users who are spending close to seven hours per day online.
While digital-based PR is still in its infancy, there is no debate that the PR landscape is quickly transitioning into an electronic environment. Over 60% of the global population has access to the internet, and that number is continuing to grow—a key factor driving new media adoption in today’s PR industry.
With the rapid evolution of technology and widespread access to the internet, innovations in new media are expected to proceed at an accelerated pace. A considerable part of this evolutionary process is the rate at which online platforms are being connected, and that means connecting more people. One of the most defining characteristics of new media, and a key distinction from traditional media sources like television ads, is interactivity. In other words, new media gives organizations the ability to establish and benefit from two-way communication with their target audience. Incorporating PR strategies that include media sites like YouTube allows you to reach and communicate with your target audience in entirely new ways.
While very powerful when correctly applied, it’s essential to understand that the adoption of new media doesn’t mean replacing those traditional media channels that are still effective. With the appropriate application, however, you can complement a traditional PR strategy by integrating the following forms of new media.
As the world slogged through a global pandemic, we relied heavily on technology to help keep us connected. The rate of technical progress over the past two and a half years proceeded at such a frenetic rate that it permanently upended many traditional ways of doing things in many industries, including the PR industry. Understand that PR looks very different than it did twenty years ago and that technology continues to play a pivotal role. By adopting PR strategies that include new media, organizations can capitalize on advancements in technology and reach a broader audience that’s expected to only continue growing.
Elev8 New Media (“Elev8” or the “Company”), a media and public relations firm specializing in securing media and press coverage for its client companies, has been selected for The PR Net Next Gen Awards 2023, an annual program that recognizes exceptional talent, pioneering innovation and noteworthy influence in the PR industry.
“We are thrilled to be listed in this year’s Next Gen Awards alongside an extraordinary lineup of agencies shaping the communications industry forward with innovation and meaningful purpose,” commented Co-Founder and CEO of Elev8 New Media, Mrs. Jessica Starman. “We are thankful to the judging committee for the celebratory recognition and to our clients for their partnership and continued trust.”
Elev8 provides clients with enhanced exposure by maintaining valuable relationships with journalists, outlets, and beyond for ongoing media coverage. In addition, Elev8 bolsters client visibility through digital and social marketing and is consistently developing, implementing, managing, and monitoring client coverage across various platforms.
To briefly summarize the agency’s achievements over the last year, Elev8 has secured print, broadcast, and digital media coverage across trade, national, local, and mainstream publications such as The New York Times, The Wall Street Journal, Fierce Biotech, Forbes, AdWeek, BevNET, Bloomberg, and many more. Additionally, Elev8 continues to effectively manage its clients’ corporate social media accounts, including LinkedIn, Twitter, Facebook, YouTube and Instagram, in addition to marketing campaigns for clients.
Elev8 New Media represents clients across various industries, including consumer and enterprise technology, fintech, consumer products, automobiles, medical technology, blockchain, biotechnology and pharmaceuticals, mining, and more. For more information about the agency, visit https://www.elev8newmedia.com/.
Today’s recognition follows noteworthy accolades and accomplishments obtained over the last year, including Inc.’s Inaugural Partner Power List 2022, for which Elev8 New Media was named an honoree. The agency also received an Award of Excellence in Media Relations and earned the 2022 Media Relations: Travel, Tourism and Hospitality Award from The Public Relations Society of America (PRSA) Los Angeles Chapter for campaign work with technology company clients. Elev8 was also named a winner in the Top Agencies category of PR Daily’s Top Agencies Awards for 2022.
About The PR Net and Next Gen Awards:
The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an “industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events.
‘The PR Net Next Gen Awards’ is a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry.
Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, today announced its participation as a sponsor of the 35th Annual Roth Conference, held at The Ritz Carlton, Laguna Niguel in Dana Point, California on March 12-14, 2023.
This year’s event will bring together over 400 public and private businesses from multiple industries, including Consumer Packaged Goods (CPG), Health & Wellness, Agriculture Technology (AgTech), Healthcare, Oil & Gas, Metals & Mining, Technology and Sustainability/Environmental, Social and Governance (ESG). Through 1-on-1 and group meetings, as well as analyst-selected fireside chats and thematic industry panels, the conference will provide an opportunity for companies to present their companies to Roth’s select group of investors.
“At Elev8 New Media, we are passionate about delivering innovative strategies and solutions that help our clients reach their business and PR objectives and we are excited to support our clients at the Roth Conference,” commented Mrs. Jessica Starman, CEO and Co-Founder of Elev8 New Media. “We are thrilled to return as a sponsor and look forward to further elevating our clients’ success during the event.”
To request a personal meeting with the Elev8 New Media team at Roth, contact [email protected] or stop by Elev8 New Media’s booth.
For more information about the 35th Annual Roth Conference, please visit: https://www.meetmax.com/sched/event_89809/conference_home.html
About Roth MKM
ROTH MKM is a relationship-driven investment bank focused on serving growth companies and their investors. Our full service platform provides capital raising, high impact equity research, macroeconomics, sales and trading, technical insights, derivatives strategies, M&A advisory, and corporate access.
Headquartered in Newport Beach, California, ROTH MKM is a privately-held, employee owned organization and maintains offices throughout the U.S.
For more information, please visit https://www.roth.com/.
Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or message. The central role of the classic press release among the duties of a public relations (PR) executive has changed very little. Still, due to the dynamic nature of our ever-changing media landscape, it’s imperative that organizations adapt the strategies in place behind their press releases.
Today’s frenetic media environment is way too noisy and crowded for an organization to simply rely on “pushing” a press release through traditional channels in the hope that it will merit enough attention to make a measurable difference in their company. In fact, most modern press releases offer little in terms of “reader value.” They more closely resemble a confusing mashup of sales and promotional efforts than any kind of useful, newsworthy information about their brands or products. While the sheer spectacle of modern advertisements are in one way useful to the financial community, certain considerations must be made to ensure your press release is truly substantive, timely and relevant.
An ever-growing percent of Americans get their news online today. To be successful, a press release must be tailored to stand out amid a media environment teeming with competing messages. When the attention span of consumers has been reduced to split seconds, timing is everything. With a solid PR strategy in place to support a well-timed press release, your company can still be very successful in drawing new attention to your name, brand or product.
For organizations that want their press releases to have an impact in our society, the following strategies should prove very resourceful:
Today, one of the worst mistakes an organization can make in its press release strategies is to “release it and forget it.” A press release can no longer be trusted to achieve much on its own anymore. However, effective PR executives have discovered that they can amplify the message in their press releases when they are utilized as merely one component of a more extensive marketing or promotional strategy. To this end, the goals of PR executives and marketing professionals are often closely aligned with one another: building brand awareness, for example, as well as increasing sales. Today, effective PR executives should consider collaborating more frequently with their sales and marketing counterparts to distribute their press releases as part of a broader sales and marketing campaign.
Now more than ever, PR executives should adopt a strategic mindset, which means monitoring what topics generate headlines or are deemed “buzzworthy.” Associating your message with current “hot topics” is a fantastic strategy for writing press releases that can paint your organization as a thought-leader among your industry. This can also be a clever way of captivating the interest of industry reporters, who are more likely to write a quick follow-up article on a particularly hot topic, further increasing a brand’s visibility.
PR executives should make every effort to closely track what is trending in the media. Timing your press release to coincide with trending topics can help leverage your message dramatically and make it more “newsworthy.” Adopting this strategy enhances your chances of getting the attention and coverage you desire. According to a compilation of many press release studies, Monday through Wednesday appear to be the most effective three days for distributing press releases, with several indicating Tuesday wins out as the day with the highest likelihood of getting clicks on your pressers.
This is one of the key distinctions of modern press releases—the fact that they have become increasingly more interactive. This suits our society quite well, as we grow more and more digital by the day. By including videos and links to additional resources that can better support the topic of your press release and add value to its message, your organization could have a much greater chance of successfully attracting the right people.
Remember, our modern society is highly digital and mobile. PR professionals are largely aware of this fact, and that is why modern press releases are rapidly morphing into the more interactive and engaging type of media events that we’ve seen over the past few years. The best press releases are reaching their target audiences sooner and more effectively by integrating these visuals and links.
It may sound counterintuitive, but in today’s media landscape, the potential for oversaturation of your message must be considered as well. Reporters and media channels are more likely than ever to do their own analysis of your press release and evaluate it for its newsworthiness. On a similar note, a PR executive shouldn’t count on their reporter relationships to help them hawk their wares on the market, either. The journalist’s primary role remains to promote actual newsworthy information to their readers or viewers. While your goals may ideally work in tandem, it remains a dangerous risk to the integrity of all parties to blur the lines between journalism and glorified advertising.
Our society is inundated constantly with persuasive messages and information. Utilizing PR professionals to help shape your message will ultimately give you a competitive edge. By adopting the above strategies, your organization could be much more likely to create powerful press releases that can finally get your organization the attention it desires and deserves.
November 01, 2022 10:18 ET | Source: Elev8 New Media
LOS ANGELES, Nov. 01, 2022 — Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, was today named as an honoree on the 2022 Inc. Power Partner Awards list, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 252 firms in marketing and advertising, health and human resources, financial planning, engineering, logistics, security, and other business areas.
All 252 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs and companies across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions.
“The Elev8 team is honored to be highly recognized among other talented and service-oriented companies nationwide by Inc.’s Power Partner list,” commented Mrs. Jessica Starman, CEO & Co-Founder of Elev8 New Media. “I am incredibly proud of the exceptional work our team continues to produce for our clients. Elev8 is on a mission to provide the best service for high-growth companies while growing right alongside them.”
“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life,” says Scott Omelianuk, Editor-in-Chief of Inc.
Inc. partnered with leading global social and media intelligence platform Meltwater to develop a proprietary methodology that uses sentiment from online conversations about organizations and translates it into numerical scores. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients. Inc. also conducted surveys to gather client testimonials as part of the process.
To view the complete list, go to: https://www.inc.com/power-partner-awards/2022
The November 2022 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning November 8, 2022.
About Inc. Business Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. For more information, visit www.inc.com.
About Elev8 New Media
Elev8 New Media is an award-winning boutique PR firm and media relations agency that has secured a myriad of earned media placements for its clients by maintaining valuable relationships with journalists, editors, analysts and outlets.
The team elevates media visibility through digital and social marketing and consistently develops, implements, manages and monitors client coverage across various platforms. Securing media coverage and exposure is more than just talking to reporters and on-air time – it’s about creating lasting relationships that will generate ongoing engagement and excitement. We help clients garner meaningful media connections across TV, social, print, digital and new media. We don’t settle for just raising the bar, we elevate it.
Elev8 was recognized for its earned media campaign work with technology companies Vuzix and Arcimoto, respectively, taking home an Award of Excellence in Media Relations and the 2022 Media Relations: Travel, Tourism and Hospitality Award
LOS ANGELES, Oct. 19, 2022 — Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, earned the following two Public Relations Society of America (PRSA) LA awards:
“The Elev8 team is thrilled to be recognized for its ability to continuously bridge the gap between the media and our client companies,” commented Mrs. Jessica Starman, CEO and Co-Founder of Elev8 New Media. “Our strong relationships with both the media and our clients allow us to build company narratives worth communicating. Our clients are at the forefront of innovation and we are grateful for the trust they put in our agency. These awards have overwhelmed our team with gratitude and joy, especially being among top agency talent in our field. We look forward to the remainder of Q4 and kicking off 2023 with plans to return next year.”
“The Elev8 team always brings a fresh and thoughtful approach to media relations at Vuzix. We are proud of our work together and congratulate them on their continued success,” said Paul Travers, President and CEO of Vuzix.
The PRism Awards celebrate the best in strategic public relations and communications programs and tactical execution by PR professionals in the Los Angeles area. This year’s PRism Awards occurred at the Annenberg Community Beach House in Santa Monica, California, conferring over 50 strategic campaigns and tactics awards across various categories.
About Elev8 New Media
Elev8 New Media is an award-winning boutique PR firm and media relations agency that has secured thousands of earned media placements for its clients by maintaining valuable relationships with journalists, editors, analysts, and outlets.
The team elevates media visibility through digital and social marketing and consistently develops, implements, manages and monitors client coverage across various platforms. Securing media coverage and exposure is more than just talking to reporters and on-air time – it’s about creating lasting relationships that will generate ongoing engagement and excitement. We help clients garner meaningful connections in the industry across TV, social, print, and digital media. We don’t settle for just raising the bar, we elevate it.
Jessica Starman, MBA
LOS ANGELES, Oct. 07, 2022 – Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, today announced its participation as a sponsor of the 7th Annual Dawson James Small Cap Conference, held at the Wyndham Grand in Jupiter, Florida on October 12, 2022.
“Elev8 New Media remains committed to supporting our clients by delivering innovative public relations and media solutions that convey the best results. With several of our wonderful clients attending this year’s conference, we look forward to supporting them in person while attending an incredible conference,” commented Mrs. Jessica Starman, CEO and Co-Founder of Elev8 New Media.
This year’s event will feature presentations by senior executives from over 30 companies from several sectors including healthcare, consumer, technology, and more.
To schedule a meeting with Elev8 New Media during the conference, please contact [email protected] or stop by Elev8 New Media’s booth.
About Elev8 New Media
Elev8 New Media is an award-winning, boutique PR firm and media relations agency that has secured thousands of earned media placements for its clients by maintaining valuable relationships with journalists, editors, analysts, and outlets.
The team elevates media visibility through digital and social marketing and consistently develops, implements, manages and monitors client coverage across various platforms. Getting media coverage and exposure is more than just talking to reporters and having on-air time – it’s about creating lasting relationships that will generate ongoing chatter and excitement. We help clients garner meaningful connections in the industry across TV, social, print, and digital media. We don’t settle for just raising the bar, we elevate it.
About Dawson James Securities
Dawson James Securities specializes in capital raising for small and microcap public and private growth companies primarily in the Life Science/Health Care, Technology, Clean tech, and Consumer sectors. Dawson James is a full-service investment banking firm with research, institutional and retail sales, and execution trading and corporate services. By investing the time required to completely understand your business, Dawson James can provide an appropriate capital transaction structure and strategy including direct investment through our independent fund. Their team will assist in crafting your vision and shaping your message for the capital markets. Headquartered in Boca Raton, FL, Dawson James is privately held with offices in New York, Maryland, and New Jersey. www.dawsonjames.com
Elev8 New Media (“Elev8” or the “Company”), an award-winning boutique media and public relations firm specializing in securing media and press coverage for its client companies, today announced its participation in the cleanup of Venice Beach as part of Heal the Bay’s “Suits on the Sand” program, a broad initiative that is dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean.
On August 19th, all employees will have the opportunity to explore marine pollution with a Heal the Bay educator and be part of the solution by participating in a private beach cleanup with interactive team-building activities. Beach cleanup activities will be carried out along several miles of coastline, benefitting the natural area and local inhabitants.
“Committed to caring for the environment, the Elev8 team is thrilled to be working hand in hand with Heal the Bay to reduce our plastic usage and clean up a place we call home, an action that we hope can inspire communities to protect their own local beaches and create a larger impact,” commented Jessica Starman, Co-Founder of Elev8 New Media.
In addition to the cleanup initiative, the Elev8 team plans to take actions to reduce carbon emissions and identify recoverable waste to give it a new life through recycling. The company recognizes the critical issues of climate change, resource depletion, environmental pollution, and ecosystem destruction and promises its continuous commitment to being part of the solution.
About Heal the Bay
Heal the Bay is an environmental non-profit established in 1985 that is dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean. We use science, education, community action, and advocacy to fulfil our mission. For more information, please visit www.healthebay.org.
About Elev8 New Media
Elev8 New Media is an award-winning boutique media relations firm that effectively secures media and press coverage for our client companies by fully utilizing traditional and modern resources while maintaining an effective social media strategy. Elev8 New Media engages the media to help showcase how its clients and their management teams are key opinion leaders and subject matter experts. Elev8 New Media’s main objective is to increase clients’ media exposure to better position the client company and brands within the marketplace, the investment community and the world.